If a Wizard knows a friend in real life, outside of the game, they can exchange a code that will allow them to communicate with one another. It may be used by Wizards of all ages, however True Friend Chat must first be enabled through the Parental Controls for accounts under 13.
To Get or Check a True Friend Code, open your Friends panel and click on the 0101 button. This will open this panel, and allow you to either Get a Code, or Check a Code.
Make sure you give these codes only to people you know outside of Wizard101.
If you want the prize, you have to build the ladder rung by rung. There are no shortcuts.